Guangdong'S Textile And Garment Industry Has Responsibilities

"As Guangdong's traditional advantage industry, the clothing output accounts for about 20% of the country's total. In 2021, the export volume of Guangdong's clothing and clothing accessories will reach 202.47 billion yuan, a year-on-year increase of 20.7%, accounting for 18.41% of China's total exports." Pu Xiaoqiang, President of Guangdong clothing industry association, said that Guangdong, which has been the largest foreign trade province in China for 36 consecutive years, has always been the largest province in China's clothing export trade. The textile and garment industry of Guangdong Province is playing an active role in stabilizing foreign trade and steady growth by continuously optimizing the export structure and accelerating the digital transformation.

Stabilizing foreign trade is an important grasp and support for stabilizing the economy. "In order to implement the high quality development action plan for Guangdong Province's foreign trade transformation and upgrading base (2021-2025)," Bu Xiaoqiang said We will continue to give full play to the responsibilities and responsibilities of the director of the textile and clothing professional committee of the Guangdong foreign trade transformation and upgrading base alliance, focus on gathering industrial innovation resources such as producer services, and enable the high-quality development of the textile and garment foreign trade transformation and upgrading base. "

There are more than 20000 wool weaving enterprises in Dalang Town, Dongguan City. The annual turnover of the whole wool industry chain is over 60 billion yuan. One sweater in every six sweaters in the world comes from Dalang. As the base of Guangdong foreign trade transformation and upgrading, Dalang has been persisting in opening up the international market in a diversified way. With the advantage of industrial cluster of "Dalang sweater global purchasing base", Dalang promotes the "Guangdong trade global" plan.

"In order to promote the high-quality development of the industry, Dalang is vigorously implementing actions such as brand selection, platform construction, industry digitization and market development. At the same time, it is strengthening personnel training and enhancing the strength of enterprises. It also helps to expand the sales of Dalang wool products by means of group exhibitions and live delivery." Bu Xiaoqiang said that next, it will vigorously promote the digital transformation of Dalang wool weaving enterprises and promote the high-quality development of foreign trade.

Dongguan Yaqi Clothing Co., Ltd., located in Dalang, is mainly engaged in e-commerce supply chain business, with export business accounting for about 20%. "We plan to increase the proportion of foreign trade to 30% - 40%, multi sector operation, and enhance the ability to resist risks." Liu Jianbo, general manager of Yaqi, said that in the past, it relied too much on the single market and was very passive in receiving orders. Next, enterprises should increase sales channels, expand cross-border e-commerce platform supply chain services, and strive to improve the gold content of foreign trade orders while ensuring domestic orders.

"Live marketing allows the factory to sink directly to the C-end, reducing intermediate links, reducing costs and higher efficiency." Liu Jianbo said that next, Yaqi will expand in the direction of live supply chain and cooperate with head network promotion agencies to promote online sales of products.

Xintang Town of Guangzhou, which takes jeans as an important pillar industry, is one of the first batch of national foreign trade transformation and upgrading bases, and the only textile and garment foreign trade base in Guangzhou. Xintang Town is the largest production base and export base of denim clothing in China.

Long Ruobing, executive director of Guangzhou Longchan textile and Garment Co., Ltd., which is located in Xintang, said that since its establishment, the company has focused on the production and processing field of European and American fast fashion brands, and has established a good reputation in the international market in a few years. "At present, our international and domestic sales account for about 7:3. Longchan has registered its own brand in 32 countries and regions planned to promote, realizing the internationalization of its own brand." Long said.

As a benchmark enterprise for digital transformation of denim textile industry, Longchan has successively introduced various integrated software systems suitable for the future digital management mode, and has been able to realize the real-time docking of production and management systems. "What I understand is not only the upgrading of software and hardware, but also the upgrading of management philosophy, corporate culture and talents." Long Ruobing said that in the process of transformation and upgrading of the jeans industry in the future, similar enterprises can realize scientific and safe information sharing, improve quality and efficiency, and continuously attract new clothing talents of higher level.

"When the 127th Canton Fair was changed to be held online, I built the exhibition hall into a live broadcasting room. For those who never watched the live broadcast before, we began to learn from scratch, and transformed from a layman to an expert." According to Zhang Jing, director of textile and garment foreign trade business of Guangzhou light industry group textile company, the digital transformation of Guangzhou Fair also promotes the upgrading and adjustment of enterprises to adapt to the new development direction. This new trend of "going to the cloud" makes it more convenient for global merchants to "buy and sell the world" without leaving home. In the future, enterprises will continue this new product promotion method to normalize it.

　　 "In order to accelerate the development of new forms and modes of foreign trade and promote the high-quality development of trade, Guangdong has built a provincial-level transformation and upgrading service platform for clothing foreign trade, and set up a public exhibition center to focus on the textile and clothing foreign trade transformation and upgrading demonstration base industries and products, and carry out exhibition and sales, promotion and publicity, enterprise promotion, trade exchanges, product docking, etc. for the domestic and foreign markets Special services. " Liu Yueping, executive chairman of Guangdong garment industry association, said that next, Guangdong textile and garment foreign trade enterprises will better play their strength in cultivating new trade competition advantages, and boost Guangdong's rapid development from a "big trade province" to a "strong trade province".