Bosden Redefines Lightweight Down Jacket With Design Innovation And Light And Warm Technology

On September 21, 2022“ Bosideng The "redefining lightweight down jacket" conference was held in Shanghai. The brand-new lightweight down jacket series was presented in the form of a big show, setting off a wave of category "innovation".

[big show scene]

The scene was full of stars, including actor angelababy Yang Ying, singer and actor Zheng Xiuyan, famous Chinese dance art Zhu Jiejing, international supermodel Jin Dachuan and other fashion stars. Artist Wang Zhiyi, fashion editor of fashion bazaar and executive editor in chief of minibazaar, and CEO and editorial director of Jiaren, sun Saisai, were also present to witness bosden "Redefining the light and thin down jacket" has set off a heavy moment for China's down jacket industry.

[group photo of stars and guests on site]

At the press conference, bosden officially announced how to "redefine lightweight down jacket": inspired by cross field inspiration, he boldly created a cross-border combination of down jacket and classic fashion pieces, innovative down stitching, and artistic quilting design. While taking into account the appearance of fashion, bosden tackled the problems of stitching technology of different materials and down content, so as to keep the professional level light and warm, We have successfully created the "innovation" of light and light down in spring, autumn and winter.

Big model show

Actor angelababy Yang Ying praised: "bosden has been focusing on down industry for 46 years, showing us the strength and innovation of Chinese brands."; Singer and actress Zheng Xiuyan also said that bosden, the world's leading player in scale, is "admirable" and can lead the whole down garment industry to create more surprises; International supermodel Jin Dachuan said that as a Chinese model, he had always been proud of bosden, "I saw bosden's international first-class strength at a close distance, and the redefined light and thin down jacket is bound to become a hot topic in the fashion circle."

Wei Tian, fashion editor in chief of fashion bazaar and executive editor in chief of minibazaar, and sun Saisai, CEO and chief editor of Jiaren, also praised highly. Bosden, as the global leader of down jacket industry, showed the tension of Chinese brands to the world, expecting bosden to create more surprises in the future.

　　 Three design innovations + five light and warm technologies, redefining lightweight down jacket

In recent years, lightweight down jacket is popular with its "thin + warm" characteristics, and quickly occupies the market. However, with the development of the times, the market demand for fashion is expanding day by day, and the traditional light down jacket with single style gradually shows its pain points: for many years, it has stayed in the design of "fine quilted thread", lacking of change and innovation; Too basic version also limits the wearing scene, and it is difficult to meet the changing personalized aesthetic needs of consumers. At the same time, there are some traditional lightweight down jackets on the market, which weaken the thermal performance for the sake of light and thin. Based on this, bosden believes that the "innovation" of lightweight down jacket is imperative.

[bosden brand spokesperson Gu Ailing and bosden redefining lightweight down jacket]

　 Design innovation 1: crossover classic fashion piece

In order to break the unchangeable situation of traditional lightweight down jacket, bosden integrates classic fashion items such as sweater and knitting with Down innovation, so as to organically combine classic and fashion, function and aesthetic feeling.

Sweater is one of the most evolved categories in the history of fashion. It originated in the middle ages, rose in the 1920s, and has been popular since the 1990s. In order to make the sweater and down better integrated, taking into account the comfort, fashion and light and warm, bosden, after more than 60 kinds of fabrics, finally adopted ultra light fabric combined with innovative multi-layer insulation air layer to achieve soft and breathable, but also more light and warm.

As a classic and practical thermal category, knitting also inspired bosden designer team. In order to combine knitting and down "seamlessly", bosden has worked hard in material selection and technology. Among more than 200 kinds of yarns, Doris, which is known as "Diamond velvet", has been selected layer by layer. Through "one-piece sewing and forming technology", bosden has injected advanced texture into the garment. Make the choice of lightweight down jacket more than one side, meet the needs of personality, easy to deal with different wearing occasions.

Crossover classic

　　 Design innovation 2: innovative down stitching

Stitching is also an important design language for bosden to redefine the lightweight down jacket. From the "down jacket" of the "down jacket" of the Tang Dynasty, the "down jacket" is combined with the different functions of the down jacket.

Due to the different shrinkage, color fastness and fabric extension differences between different materials, it is difficult to splice. Bosden has made hundreds of attempts, and finally broke through various difficulties, so as to achieve a richer style selection and meet the double requirements of lighter, warmer and more fashionable down jacket.

Innovative down stitching

　 Design innovation 3: artistic quilting design

In order to break through the unchangeable "horizontal and vertical line" design of traditional light down jacket, bosden intervened art quilting design with abstract geometric art graphics. Quilting originated in Marseilles, France, popular in the aristocracy circle, and is now a common visual symbol on the fashion stage. At the same time, the density of quilting line and the arrangement form also affect it Down Jackets The more regular the quilting line is, the denser the pinholes are, the stronger the warmth retention of down jacket is.

Bosden inherited the ancient quilting technology, and after hundreds of visual tests of layout schemes, he finally explored the appropriate quilting form. The 3D effect is created by interweaving quilted down threads, presenting light and fashionable visual lines. While improving the fashion aesthetic feeling, the down jacket becomes lighter, more comfortable and warm.

Artistic quilting design

In addition to the breakthrough and innovation in design, bosden also integrates the "five light and warm technologies". Through innovative multi-layer insulation air layer fabric, ultra light nude fabric, internationally certified high-quality goose down, German anti drill down technology and intelligent cold proof technology, bosden has overcome a series of problems and redefined lightweight down jacket.

Five light and warm technologies of bosden

This pioneering work of breaking the tradition and leading the category change also won the authoritative international award. Bosden redefined the lightweight down jacket and won the "the world's top 10 design innovation Gold Award" - the French NDA design award. The award is selected from more than 1000 design works in the world every year. It aims to explore the refreshing artistic creation all over the world, showing the design strength and international influence of bosden's lightweight down jacket.

Bosden redefines lightweight down jacket and wins the gold medal of French NDA design

　　 Bosden never stops leading the down jacket revolution

Looking back on the road of brand development in 46 years, bosden, with the spirit of breaking through innovation and focusing on professional attitude, has passed through many times in the tide of the times Down Jackets "Innovation" is becoming the leading industry in the world.

In 1995, bosden took the lead in putting forward the "fashion" of down jacket, which made the cold proof subject to the transformation from "thick, heavy and swollen" to "light, thin and beautiful", leading the "innovation" of fashion industry; In 2001, bosden launched a series of down jacket with intelligent thermal insulation characteristics, and initiated the "change" of cold protection clothing. With the "stable" position of down garment industry in the world, it is the third time for us to take the leading position in the down clothing industry.

In 46 years, bosden has become a leading Chinese brand in the global down wear market. In 2021, bosden was selected as the international brand evaluation authority for the first time Finance released the "2021 world's top 50 most valuable clothing brands list", which was certified by Euromonitor, an authoritative research organization in the world, "bosden down jacket scale is leading in the world", and its sales and sales volume are also in the lead.

Euromonitor International releases bosden market status statement

In addition to the rapid development of its own achievements, Bosideng It has also actively promoted public welfare and practiced corporate social responsibility. Over the years, it has donated more than 1.2 billion yuan to the community, thus "warming the world" with the world's leading strength.

In the future, bosden will bring more creativity and surprise to the industry, broaden the industry boundary, and join hands with more Chinese brands to stand on the world stage.