The Silk Industry Of Each Province Is Actively Transforming, Seeking Change, And Rushing To Run A New Track

In 2020, the cocoon and silk market was hit by the new crown pneumonia epidemic. In the second half of the year, the silk industry production at home and abroad began to show signs of recovery. However, due to the lack of domestic and foreign market demand, the export situation and price return will take time to recover. For China's silk industry, the "high quality development action plan for sericulture and silk industry (2021-2025)" jointly issued by the Ministry of industry and information technology and other six departments in September 2020 is undoubtedly a major good news, which points out the direction for the development of industry and enterprises, and also brings broader development space and opportunities. Taking this as an opportunity, in 2021, silk enterprises actively layout, hoping to seize the opportunity in a new round of development.

The silk industry of each province actively transforms and seeks changes

"In 2020, in the face of severe challenges such as the continuous spread of the new crown pneumonia epidemic, the global political and economic turmoil, and the serious obstruction of international trade circulation, the cocoon and silk industry will spare no effort to fight against the epidemic, and interpret the spirit of China's silk, China's silk strength and China's silk burden with practical actions." Summing up the situation of cocoon and silk industry in 2020, Tang Lin, President of China Silk Association and general manager of China Silk Industry Co., Ltd., said.

For Sichuan sericulture industry, the cocoon production at the bottom and the cocoon and silk consumption at the top are closely linked. Once the market fluctuates, it will be quickly transferred to the production end. In 2020, in response to the new changes in the industry, Sichuan cocoon and silk enterprises actively maintain export orders, promote domestic market consumption by various means, and bring new opportunities for the sound development of cocoon and silk industry.

In the face of unfavorable factors, Jiangsu cocoon and silk industry has made steady progress through exploration and innovation and heavy load. However, the still severe trade environment and the increasing domestic economic downward pressure pose severe challenges to the traditional development path of silk industry. In addition, new business models such as cross-border integration have brought about subversive changes to traditional industries, which have made profound changes in the development concept, business model, operation mechanism and management mode of silk industry. Silk enterprises in Jiangsu are also actively exploring ways to cope with the current adverse situation.

Although the beginning of 2020 was not favorable, Zhejiang cocoon and silk enterprises took active actions, from donation to production of anti epidemic materials, from live delivery to cross-border integration and innovation, Zhejiang cocoon and silk industry actively transformed and sought changes. Under the unfavorable situation that overseas orders are blocked, Zhejiang silk enterprises deeply consider the innovation of consumption mode, upgrading of technical equipment, personnel training, comprehensive utilization of resources and inheritance and excavation of silk culture in the development of cocoon and silk industry, and are prepared to highlight advantages and avoid disadvantages in the following development, and promote the innovative development of silk industrial structure adjustment.

Change marketing ideas and broaden sales market

In response to the new changes in the industry, cocoon and silk enterprises give full play to their quality advantages, win customers' trust with brand and quality, and export orders are gradually restored. With the improvement of domestic epidemic prevention and control situation in the second half of 2020, many cocoon and silk enterprises have changed their thinking and found business opportunities in the domestic market.

In the first half of 2020, the export of silk fabrics and home textile products of Sichuan Iger Textile Co., Ltd. was hindered, and the orders sold to high-end customers in Europe and America decreased sharply, which once faced unprecedented difficulties. In the second half of the year, the sales of cocoon and silk products recovered steadily and passed the difficulties smoothly. In the first half of 2020, the export volume of Iger will be less than 10 million yuan, and it will return to 32 million yuan by October 2020.

Sichuan silk enterprises continue to explore sales paths, making e-commerce and TV shopping increasingly become new channels. In 2020, Sichuan Nanchong Liuhe (Group) Co., Ltd. will supply bedding items such as silk quilts and silk sets in the domestic market, and the sales situation in tmall and Jingdong "century Liuhe" home textile flagship stores is very good.

In 2020, Suzhou shangjiukai silk technology and Culture Co., Ltd. combined with the industrial characteristics to improve the "immunity" of enterprise production, and constantly committed to changing the product structure and increasing the varieties of domestic demand. On the basis of traditional marketing mode, the products are integrated into online sales, and the impact of epidemic situation is reduced through cross industry integration development.

As for the impact of the epidemic, Jiangsu Huajia silk Co., Ltd. resolutely turned to the domestic market and strengthened its brand promotion. To this end, Huajia silk has simplified its e-commerce channels, focused on platforms with similar brand target audience, and cooperated with bloggers to live and bring goods. At the same time, it attached importance to community operation, introduced distribution, and no longer relied on platform sales. In the first half of 2020, Huajia silk will spend hundreds of thousands of yuan to break the data barrier and use sales data to control production. In September 2020, we will start to develop new products in the spring of 2021, and foreign trade orders will gradually pick up.

Faced with the impact of the epidemic, wanshili silk culture Co., Ltd., a subsidiary of wanshili group, has a profound insight into market changes and consumer demand, and has actively made rapid adjustments in product form and marketing mode. With the help of live e-commerce, innovative products such as silk masks and antibacterial silk quilt, which are driven by the special demand under the epidemic situation, have rapidly become online and offline hot money, which is conducive to promotion Enterprises are growing against the trend.

Jiaxing silk orders will gradually resume from the third quarter of 2020. "In the fourth quarter, with the arrival of the peak season of traditional clothing production, the impact of Southeast Asian epidemic situation on the inward shift of orders is affected, and the impact of secondary aggravation of overseas epidemic situation on orders is not obvious at present." Jiaxing silk official said.

Break through development constraints and adapt to circumstances

"At present, there are still some problems in the development of China's cocoon and silk industry, such as the quality of raw silk still needs to be improved, the intelligent level of all links of the industrial chain needs to be further improved, the cocoon and silk industry is" big but not strong ", and the proportion of high value-added commodities is low. The new crown pneumonia epidemic in 2020 will bring a great impact on China's cocoon and silk industry. The price of 3A grade raw silk has dropped to the lowest point in the past 10 years; the consumption of silk goods has also decreased significantly, many enterprises have difficulty in capital turnover, and even some enterprises are difficult to sustain. However, we should also see that the development of cocoon and silk industry ushers in new opportunities such as macro policy, consumption upgrading and industrial transfer. From this year, the support direction of the special fund for cocoon and silk development of the Ministry of Commerce will also be transferred to the back end. Preliminary considerations include improving the quality of cocoon silk, strengthening brand cultivation, and encouraging scientific and technological innovation. These three support directions need to be refined and improved. "

"The next step is to accelerate the recovery and expansion of silk consumer market, promote the increase of silk products, support and encourage the diversified development, cross domain development and extension of industrial chain development of silk enterprises, give play to the quality advantages, variety characteristics and brand effect of Sichuan silk, and further expand the market space, product fields and consumer groups of silk enterprises." Chen Xiangping, vice chairman of the international silk union, vice president of the China Silk Association and President of the Sichuan Silk Association, said.

Wang Zhengxi, Secretary of the Party committee and chairman of Jiangsu suhao Holding Group Co., Ltd., and President of Jiangsu Silk Association, believes that it is necessary to stabilize domestic sales, increase the pace of going out, make use of two international and domestic markets and resources to promote the reconstruction of silk industrial chain and the upgrading of value chain; pay attention to the protection and utilization of silk cultural heritage, and make greater efforts in the inheritance of "intangible cultural heritage" to expand silk The brand influence of the industry promotes the soft power of silk industry.

As a strong province of silk R & D, production and trade, Zhejiang silk industry has been promoting the intelligent upgrading and transformation of the industry. "Wanshili will use science and technology to create better silk products, use modern science and technology to implement intelligent production, and combine cutting-edge science and technology with ancient silk culture." Hangzhou wanshili silk culture Co., Ltd. chairman Li Jianhua said.